Analytics & Tracking
Know where customers come from, what they do, and what turns them into customers.
How this service works
Analytics and tracking implementation — Google Analytics 4, Google Tag Manager, Search Console, Yandex Metrica, Meta and TikTok pixels — wired up for conversion, event and funnel tracking with UTM-based attribution, and reporting dashboards that reflect what is actually happening.
Deliverables
- Google Analytics 4 & Tag Manager setup
- Search Console & Yandex Metrica
- Conversion, event & funnel tracking
- UTM tracking & marketing attribution
- Meta Pixel & TikTok Pixel
- Reporting dashboards
What it's built or configured with
How an engagement runs
Discovery
Understand the business, the workflow, and what a working version actually needs to do.
Setup
Accounts, access, environments and the technical foundation get put in place.
Implementation
The actual build or configuration — code, integrations, campaigns or tracking.
Testing
Checked against real scenarios before anything goes live.
Launch
Shipped to production, or turned on for real traffic.
Optimization
Refined against what the data actually shows once it's running.
How long does this take?
Depends entirely on scope — discussed and scoped during discovery before any commitment, not estimated from a price list.
Do you guarantee results?
No specific outcome — ranking position, ad performance, or sales figure — is ever guaranteed. What's guaranteed is the work: what's built, configured, automated and measured.
What do you need from me to start?
Access to the relevant accounts or systems (e.g. Google Business Profile, ad accounts, hosting) where the work requires it — nothing is worked around without it.