Digital Advertising
Google, Meta and TikTok ad campaigns — set up, tracked and optimized.
How this service works
Paid campaign setup and management across Google Ads (search, display, remarketing), Meta Ads (Facebook and Instagram), and TikTok Ads — audience configuration, pixel setup, conversion tracking and ongoing optimization. The architecture stays flexible enough to add other ad platforms later.
Deliverables
- Google Ads — search, display & remarketing
- Meta Ads — Facebook & Instagram
- TikTok Ads
- Pixel & conversion tracking setup
- Audience configuration & retargeting
- Campaign optimization
What it's built or configured with
How an engagement runs
Discovery
Understand the business, the workflow, and what a working version actually needs to do.
Setup
Accounts, access, environments and the technical foundation get put in place.
Implementation
The actual build or configuration — code, integrations, campaigns or tracking.
Testing
Checked against real scenarios before anything goes live.
Launch
Shipped to production, or turned on for real traffic.
Optimization
Refined against what the data actually shows once it's running.
How long does this take?
Depends entirely on scope — discussed and scoped during discovery before any commitment, not estimated from a price list.
Do you guarantee results?
No specific outcome — ranking position, ad performance, or sales figure — is ever guaranteed. What's guaranteed is the work: what's built, configured, automated and measured.
What do you need from me to start?
Access to the relevant accounts or systems (e.g. Google Business Profile, ad accounts, hosting) where the work requires it — nothing is worked around without it.